2015 Web Design Trends To Rule

Web Designer Singapore

We know that when it comes to technology, everything is fast and almost fleeting. However, despite this natural flow in the industry, there are trends that are bound to stay and make a lasting impression if done right.

Therefore, if you’re a web designer, you have to always be on top of the latest trend and be quick to adapt them on your designs if you don’t want to be left behind by your competitors. For 2015 here are the web design trends that are likely to dominate.

 

Flexible Typography

This idea have actually been proposed way back 2006, but unfortunately the design community just managed to grasp the beauty of it just recently. But being in an industry that’s constantly evolving, embracing changes especially in the typography is crucial. Because they’re not just text, they’re written information that can make or break a design. The type size, column width and line height are the three major aspect that a designer have to tastefully work together not against each other.

 

Responsive Design Evolution

Seeing how every individual these days are never without their mobile devices, no wonder this trend have become utterly important. The main concern have been to ensure the easy navigation and appropriate sizing of the content regardless of the different platforms there is. There are some navigation system issues that still need to be addressed. But the upsurge of smart devices in the market should be enough reason for designers to continually up their technique as well.

 

Better Than Ever Flat Design

Despite the backlash that it received from critics, flat design still managed to take the industry by storm. Especially when it started to be adapted in giant corporations like Microsoft UI language, Google’s new Material Design Guidelines and Apple’s new aesthetic direction. Wondering how? Well, the lean, clutter-free, fast and content focus look that this trend delivers is the reason behind it. The minimalist concept of this design is aesthetically appealing that it attracts web visitors to engage in the content without being overwhelmed with unnecessary distractions.

 

Inflated Images

We like having the world in our hands. This very idea is the reason why images on websites started to be bigger. Pretty but can cause loading problem? Actually, web designers have already considered that and made adjustments such as responsive resizing, extracting dominant colors for backgrounds, and optimizing images for minimum server load. This way the eliminate the problem and still deliver bigger and brighter images that give us the feeling of having the world within our reach!

 

New Scrolling Animation, Parallax Effect, Micro Interactions

If Apple and Google have adapted this trend, what’s keeping you from doing the same? I, for one, won’t be surprised to see more and more web designers to follow suit this year. Why? Just the fact that transition from point to point became so much easier which allows information to just keep flowing is enough. Plus, it no longer require multiple pages to be loaded in order to get to and view contents that you need.

 

Webgraphics

Don’t you find yourself digesting information better when it is presented to you graphically rather than having to read a huge block of text? This is exactly the reason why infographics go viral easily compared to plain text heavy articles. Knowing this, a web design trend called webgraphics emerged and is now becoming more and more popular. This allows you to retain information easily because you actually read them not only because you have to but also because you’re having fun doing so.

HOW WEB DESIGNER’S MISTAKES CAN BE EASILY AVOIDED?

Web Designer Singapore

A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.” -John C. Maxwell

Web designing is a tough job, just like any other jobs, it also has its ups and downs. Web designers do a lot of things which requires a lot more expertise than we can ever expect. Web designers are prone to stress because you have to deal with different clients who has a high demands, and you have to deal with this situation no matter how you feel because you’re being paid.
Sometimes, despite ones expertise as a web designer, blunders can’t be helped. Web designers do commit mistake and they surely learned from it. You don’t need to rush, just take things easy so it will bring a good result.

Make Web Page Design Simple

Make it simple, neat and efficient. Simplicity is the ultimate sophistication. It allows visitors to search your site in an organized manner. If you think that your busy users will patiently scroll until the content they need is loaded, think again. Consider prioritizing searchability over scrollability in your design methodology.

Make Web Page Easy To Read

A good interface design will grab the users’ attention but don’t stop there. Remember that users have to read text to be able understand the information they desire. So you have to make it a point that you choose font size that is large enough. Choose the good contrast to the background; do give enough contrast with your texts to ensure readability. Also, don’t forget to proofread your web page. It doesn’t seem like a big deal, but who would believe that you can take on an actual project if you can’t even spell and form your sentences correctly?

Organize Content Layout

One of the most significant and influential aspects of any good web design is the organization of content. Without a good layout, the website doesn’t seem to flow correctly. The basis of a website is well-built layout and it always should come first before styling concerns.

If it’s simple, it’s functional. In web design, not all that glitters are gold. All in all, great websites keep it simple and functional. Do your task and it will come easy and natural.

PHOTO: AS UNIVERSAL LANGUAGE

A visual communicates your ideas much faster than any text, so, it’s a good idea to use images in your web design. Beautiful images gain a lot of attention and are certainly a nice way to spice up your design. First impressions are very important. Most of the people use the Internet to search for information, a user’s first impressions of a website can determine whether he or she forms a favorable or unfavorable view of that organizationWe have seconds to make an impression and if the organization doesn’t make sense, the visitor will leave.

CHOOSING THE PERFECT PHOTO

 USEFUL

A picture can speak a thousand words. Photos are becoming the “universal language” and choosing the right images for your website can help connect with your target audience. Useful photos should help us better understand something, teach us how to use something new, or show us how something is done.

EMOTIVE

Strong and emotive images can make a great impact as long as the photo appeals to our emotions, in some way it will have greater impact than one which doesn’t. An emotive photo should result in an emotional response from the viewer. If you intended to communicate using photos of people you must watch out for the 7 basic emotions (such as: joy, sadness, contempt, fear, disgust, surprise, anger) and decide which ones drive your target audience.

EFFECTIVE

Emotional responses are instrumental in forming bonds or connections with others.Image selection is one of the most exciting and most important tasks for a web designer. Make sure your visitors feel comfortable. Don’t use images that may turn people away. Effective and good product photos can encourage users to buy those products.  Don’t spend a lot of time stressing over the selection of secondary pictures because people pay far less attention to these, the images you choose from your homepage are more important.

The right image on a web page can capture attention, inform, and even convince your site visitors. The right image can communicate who you and your company are more quickly and powerfully than words alone can do. The wrong images can break the concept by confusing, annoying and repelling your website visitors. The images make your visitors’ mood.  Above all, make sure the images and the messaging on your home page work together harmoniously.

STRATEGIES FOR A SUCCESFUL ECOMMERCE

A successful ecommerce website is always a work in progress. It is always developing and is a subject to change at all times as you continuously try to refine it without blowing up your marketing budget. As long as we always crave for new things, ecommerce will always be vital in some form or another. And that’s where web designers fit into the equation, working our creative juices for your ecommerce website to be successful. And these will give you a good start!

SEARCHABILITY

You’d assume that people can easily find your site online, because oh well who isn’t online these days right? But the thing is, people simply being online isn’t the only way to be found. You actually have to make it easy for the users and the search engine to locate you. In guiding potential customers to your products all over the Internet you have to make sure your site’s content is upgraded, appropriate keywords have to be used and quality backlinks to be generated are surefire way to drive traffic to your site and rank it to search engines, making you more searchable.

SHOPPING CART

The reason why ecommerce websites have become more and more popular is because it can generate profit with lesser work than the traditional stores. But, this won’t be possible without a shopping cart on your site. I mean, how are you planning to make your customers purchase your product or service without it? Particularly in a tight competition where billions of websites are trying to attract sales and traffic, Ecommerce shopping facility has become more significant to the online business model. Make the key simple as possible. Don’t let your customers go through multiple pages of checkout process.

PRODUCT SHOWCASE

Product showcase play a very important role when it comes to the promotion of products and satisfying every costumer. Normally you want to showcase the product line in the most effective and appealing way possible. You need the help of a professional photographer to make sure that the product images will look enticing. It is very important for the products to look like how they are described on the site. Provide the detailed description such as:  color choices, exact dimensions, weight etc.

 CALLS TO ACTION

If the costumer don’t feel compelled to actually purchase the item, the most beautiful pictures and best descriptions in the world won’t make a bit difference. It is always frustrating for a user when the design visually calls to them saying “Click Here”, and when they do, absolutely nothing occurs. Make sure you highlight them efficiently enough to lead the user to where you want them to be.

SECURITY

Make sure the site have an up-to-date SSL certificate to start with. Be sure that the site uses an authorized and legitimate payment gateway to offer users a sense of security when they begin handing over their payment information. If there is anything on the site that gives them a less than comforting feeling, with regards to the security of the information required to complete their transactions, good luck getting anything from the consumers. So site security has to be priority. Encrypt all communications with the credit card processors. Also, it is good practice to never save credit card information being transferred.

CONTACT INFORMATION

Never underestimate the impact of consumer care. Always remember: there is no better promotion than satisfied clients. Make sure that all your costumers are satisfied with the service you provide.As it turns out, it is not the advertisement or product itself that are the key – it is customer service. Answering your customer’s inquiries and comments is very crucial.  They won’t leave you those if they’re not interested with what you’re offering them, so make sure to get back to them as soon as you can. Keeping them waiting is never strategic. It can often backfire making them to seek out more accommodating shops, which is often your competitor. Are you going to let that happen?

The Truth in Typographic Myths

Typography is the art of arranging type or processing data and printing from it. It is basically the style and appearance of a printed matter. This is the most vibrant component of any web page designed. Web page graphic designers work with typography every day but they are not considered as typographers. To make your message clear to your customers or readers, you need an effective typographic style.

Attractive and catchy typography is the key to attract customers, and just like any other internet trend, there have been myths about web typography. But are these myths true? Here are 7 myths about web typography and the truth about them.

  • Which is better, Sans Serif or Serif? – These two font types are always compared to each other. Serifs are the small lines tailing from the edges of letters and symbols. Sans Serif is the typeface that does not have the small projecting features called serifs at the end of strokes. Keep in mind that one font is not better than the other. When choosing a font type, it should be determined based on the web design that you would like to create. Serifs and sans can both perform any task the web designer would like them to do in a web page.

 

  • Typographic scale – Most design applications are and should be based on typographic scale which is considered as the musical scale of visual design. A typographic scale helps in creating a visual hierarchy. This is a tool that can help in constructing a layout but it should not dictate how you design your work.

 

  • Recycle fonts – If a font used in a blog, website, or a company brochure worked, it doesn’t mean that it will work or it’s the right choice for the current project. You have to consider the type of website you are creating. The typeface you choose will set the mood of your website. Always double-check the context and content of each page. If you think something is not right, it’s time to rethink your typography choice.

 

  • Too much creativity – you want your work or brand to really stand out from the rest so you get too creative in designing it. Typography, no matter how creative you may be should still be elegant. The typeface you choose can make or break your brand. It’s important to keep the image of your brand when choosing a font to use.

 

  • Font is not important – Wrong! Fonts will make your marketing profitable. Every time people view your page, it will be easier for them to scan and read the content because its organized and it will capture your audience’s attention too.

The truth in these myths will help you make your website really effective. You can be creative with your typographic choice but still consider the content of your design. This will better attract audience and visitors in your website.

Things to Consider for a Successful Freelancing

 

Millions of people are now in the freelancing industry. Some take this job because they need to. Some are just lucky enough to have multiple clients and so they earn more, while others are unemployed. One great advantage of freelancing is that it offers supreme flexibility. However, it also has risks such as no stable income and no security at work. They stay on top of everything to have a successful online business. For aspiring freelancers out there, there are a lot of things to consider. So, here are tips for you to thrive more!

Decide an Ideal Workspace

The ideal workplace for some freelancers is at a commercial office. On the other hand, most freelancers start their work at home. Of course, every home is different. Make sure that you set up a working place that is free of distraction, peaceful, and efficient.

Living with other people requires you to have a more private set up. If you live alone, you can just work anywhere in your place, but of course, make sure that you are also able to minimize the disturbances if there’s any.

Find Work

Finding work doesn’t only mean that you go and find one! Make sure that before you start looking for a job, you know your price; you have your portfolio showing your best work. Once you already have these, you can start finding clients. There are ways to find some clients. You can have it through freelance websites, social media, and group of friends. Or get work from writing articles or finding partners.

Prepare Your Portfolio

This is one of the keys to a successful freelance career. A client is going to look for your past work for their assurance that you are knowledgeable and appropriate enough for the job.  An engaging portfolio should include your best work, work samples, and your detailed contact information.

If you are a freelance web developer, you may look for great sites that offer low cost portfolio hosting, and some are even free. This is a brilliant option if you want to start as soon as possible and got no time for setting up or designing your own portfolio site. You can find the best portfolio hosts such as Behance and ProSite, CarbonMade, Dunked, and Coroflot. Ensure that the host you choose is professional and do not forget to update it on a regular basis.

Build a Good Relationship with Clients

Now you have your work, it’s time to build a good client-worker relationship. This begins with the idea pitch. Make sure that you already have what your client is looking for. There’s no harm in asking questions if there’s something you don’t understand. Get a contract no matter how small or big the project is to avoid potential problems in the future. Build your expertise and communicate well with your client to have a good work relationship until the end.

It is also important to remain flexible during a project. However, you should also learn how to adjust when a client makes changes. Most freelancers have worked with clients from different parts of the world. Since we have the technology, we can make use of programs such as Skype for video conferencing. There’s also this online tool called Adobe’s Creative Cloud. Email and IMs are also good ways to keep in contact with your clients.

Manage Your Time Properly

When you’re in freelance web development, it is vital to plan your projects and know how to make use of your time. You can download a calendar and project management apps to ensure that your deadlines are met and you keep your work and personal life well-balanced.

10 Key Points That a Freelance Web Developer Should Remember

A well-designed website is the key to a successful online business. If you are in freelance web development, you have to make sure that your site is easy to navigate, visually attractive, and provides the necessary relevant information about your client’s business. However, there can be times that you ignore some essential factors, and the result is: poor, uninteresting designs. To help you out, we are able to gather the 10 modern web design principles that will give you an accessible, friendly, fun, and more effective website designs that you can show your potential clients.

1.       Put Call to Action on the Right Place

Call to actions are important to persuade customers. There are millions of mobile users today, and sometimes they tend to overlook menu items. That’s why it is important to put Call-to-Action on the right and most effective place, where users can easily see them. They prefer to go to a site which is easy to access so that they can have easier time to do what they want to do, such as purchase, payment, find a product, or an agent, or log in.

2.       No to Drawn Out Menus

For desktop sites, lengthy menus might work fine. However, this WILL NOT work on mobile users. A long menu in a mobile site makes mobile users to wait longer as it contains a wider list of options to search for items. It is ideal to make the menu engaging and short.

3.       Easy Return

Make sure that your visitors get an easy access to get back to the home page when they visit your site.

4.       Ensure the Visibility of the Search Bar

You know the function of the search bar, right? Internet or mobile users are usually looking for certain information. They turn to the search bar to find information. That’s why it is vital that it is clear and visible.

5.       Relevant Website Search Results

This is very important as you want to provide your clients with the perfect solution they need. If not, they will have a hard time in browsing through several pages just to find what they are looking for. Why not apply smart-search features such as autocomplete and spelling checker? That’s a brilliant idea, right?

6.       Lead the Potential Client

There are websites that has various segments. To help your visitors, ask them a few questions before they search so that they will be able to get appropriate results from the right content segment.

7.       Make Use of Filters

If I am the user, I will always rely on filters when searching for me to get the best results. That’s why it helps to provide your visitors with friendly filters to help them obtain the results easily.

8.       Select the Best Colors

Picking the right color combination is essential in creating a website. Not only that right colors will make your site pleasing and interesting to look at, right color combination also improves the user experience. Remember not to place light colored text or dark background.

9.       High-Quality Images

If you want to persuade your audience, choose the right photos. Put videos and graphics too, that are effective when it comes to communicating.

10.   Incorporate Social Medias

Do you want your page to gain more users? Then, use social media to connect your website to many users. This gives you more visitors and provides them with lots of options for your site.

 

How To Promote Your Freelance Graphic Design Effectively

The web designing industry is so crowded wherein there are a lot of designers but with limited clients to work for.  Before you get discouraged, stop. Dig into these tips and you’ll soon find yourself in a couple of projects. You just have to know how to promote your graphic designs.

 

Start On The Sites That You Regularly Visit

You’re already spending time on the websites that you visit whenever you’re online. Why not benefit from them as you go on visiting them? Sites like Pinterest can serve as your resume or portfolio which can showcase your past work and be updated with your upcoming ones. Just make sure that you arrange it in the way that you want potential clients to see you.

 

Stand Out In Social Media Through A Custom Hashtag

If you decide to use social media in order to make your name ring a bell to potential clients, you have to take hash tagging seriously. Meaning, you have to have you signature hashtag, so to speak. This will, in time, build your reputation and put you on the grid of clients looking for a freelance graphic designer.

 

Take Advantage Of Free Website Builders

If you’re more on the creative side of this field, you want to build a portfolio but your coding skills isn’t exactly strong, free website builders are your new best friend. You’ll be able to optimize video and images and maintain the site with more ease.

 

Do Your Own Design For Your Website

Your website will be your face online. It may seem easier and convenient to have someone else do design for you but it’ll be better for you to do it yourself. Why? Well nobody knows you or your work better than you do, therefore, you’ll be able to reflect those into the design if you will do it. Besides, you’re a graphic designer, let your skills speak for you staring off your website’s design.

 

Know What Mobile Apps Can Help You

The rise of mobile apps got everyone glued to their phone. Why not use this to your career’s advantage? Minimal Folio allows you to present images and videos, while Morpholio enable you to create a personalized portfolio, shares it to your email and social networks and lets you participate in public and private forums so you can promote your graphic designs. Meanwhile an app called Behance doesn’t just create a portfolio for you, it also does the promotion for itself which opens opportunity for talent and work. Aside from that, let’s not forget that it also automatically connects to other platforms. Convenient it is.

 

Being a designer is already hard as it is, given the tight market. What more if you’re a freelance trying to promote your graphic designs in the industry where there are established designers who can be easily noticed compared to a freelancer? But not to be discourage, if you know how to play your cards well, you’ll always have a shot at it. Just make sure that every career move that you take is backed with preparation and these clever promotion techniques.

 

Guide to A Successful E-Commerce Web Designing

It is evident that e-commerce sales are rapidly increasing and it is expected to reach over $434 billion per year before the year ends. What’s more, this is in U.S alone because the European sales are also about to increase up to $250 per year. Knowing this is truly amazing.

E-commerce is getting even bigger because most people are familiar with it. People browse their item online, order it, pay for it, and then after a day, they have their product. This is just one of the many great rewards that e-commerce brings.

If you are a designer, you need to come up with a good e-commerce design. You have a number of factors to consider.  To make your job easier, we are able to come up with these guidelines.

Choose: Single or Multi Product Sites?

This is something that every designer should contemplate when designing an e-commerce site. Be mindful that multi product site differs greatly from a site that is selling only one item. Single-product sites usually have single page and have letter format style. Some have multiple pages and these apply to sites that sell more expensive products.

Multi product sites, on the other hand have more than one pages. The number of pages depends on the number of items that have to be sold. So, if you have thousands of items, you definitely need many pages.

How to Design?

There are a number of things to be considered in e-commerce web designing, which you should figure out before designing and during the whole process.

  •   Check if the site is an established e-store. If it is, then you have lesser design to make.
  •   Check for existing photos. Also, find out if there is an enough budget if in case you need to have new ones.
  •   Do not wait for the site to get done before you check and have the photos. Doing so will ruin the look of the site if the photos don’t go well with it.

What Does a Site Need?

If you create a good design, that will lead to the success of your client’s online store too. Here are three essentials that every site should have:

  •   User-Friendly – Since most people visit an online store, it has to be simple and easy to use. It shouldn’t confuse the shoppers.
  •   Reliability – E-commerce web designing expert like you should build trust between the site and shoppers.
  •   Precision – Your merchant’s contact information, rules and policies, and receipts or shipping returns are accessible.

A Good Sales Funnel

This is one of the most important considerations when designing as it ushers shoppers from one part of the site to the other, until it becomes closer to completing the order.  It should consist of a home page, a search results page that has various products, pages that show individual item, and don’t forget the checkout process.

Calls to Action

Excellent examples of calls to action are “add to cart”, and “buy now”. This is important as it engages shoppers to purchase the item. Make sure that they are effective so that your sales won’t suffer.

Product Pages

Product pages should be accurate. They should have plenty of accurate information regarding the items, such as images, descriptions, and specifications.

Building a Website From Emotion

A good design is what people notice first on websites. Designers know that a good design has something to do with emotions. However, with the evolution of web technology, some freelance web designers forget this. For every brand, logo, whether printed or digital, there is a corresponding emotion to it. Every web designer, freelance or full time should seek to create connection to help them promote and sell their services to clients.

The question is how do you apply emotion to your website? You need to appeal to the customers through their needs like fear, happiness, frustration, curiosity and anticipation. They will feel these emotions when their purchase satisfies those needs. Another thing, you need to make it personal. Web designers can seek out and focus on qualities they admire in a person or company they are designing for.

Also, keep in mind that no matter how emotional or personal your design is, if the service did not meet what the client was expecting, it’s as good as a flop project. Emotional manipulation may seem successful but it can be short termed unless you deliver what was expected of you. When dealing with emotion, don’t settle for emotions like confident, loving, fear etc. You need to go deeper than that. Remember, the more detailed you can get, the more effective your emotional communication and connection with your client will be. Learn and research more about identifying your customer’s persona and profile.

Face it. It’s impossible to be cynical and emphatic at the same time. The key is be as excited as your client about a potential new business.

The role as web designers fails the connection we aimed for in the first place if we lose sight of the whole human picture. There should be a plan and an intent to be able to build an aesthetics plan. With all the demands in the market, don’t forget to allot a large space for the market’s emotional demands. Your technical marketing skill and business knowledge may get you places but keep in mind that emotional intelligence is indispensable.

You can research topics about emotional intelligence and emotional design. This will help you in building an irresistible website made out of emotion. Make sure that you are consciously and effectively factoring in emotions at the basic and key stages of your design process for your customer or client. How to do this? Redefine it for yourself. If you don’t have it yet, add it to your personal design strategy whatever it takes.